So-called ‘Raw Capitalism’ period typical for most economics of the New East countries, settled a spontaneous approach to a small local business, leading to the emergence of marginal visual culture. Such examples of outdoor advertisement raise many ethical and cultural questions. The same time, this happening is a sign of an existing epoch, so this visual style should be explored and systematised.
You can see a visual diary, collected 2017 — 2021 in different parts of Poland. All the examples could be related to so-called 'Typopolo' cultural current, established naive, almost marginal visual language of local advertisement in the 1990s — till nowadays. All the pictures — Varvara Tokareva © 2017 — 2021.
‘TypoPolo’ is a notion which describes an aesthetic phenomenon, the amateur designs of advertisements, signboards or informative inscriptions made for small businesses and crafts, which came into being in the Polish public sphere of the 1990s. (This description is taken from 'Typopolo' exhibition passage, authors of text: Kaja Stępkowska, Marian Misiak, Rene Wawrzkiewicz; Warsaw Museum of Contemporary Art, April 2014, Warsaw, Poland).