My works are continuation of the project 'Raw Capitalism' in which I explore old-fashion advertisement in Eastern Europe. 'Bar' sign is easy to find in average suburb of Czech Republic. The one you see I met on the streets of Liberets, the town near to Czech-Polish border. Short international sign made in not much sophisticated way (literally with brush on the wall without any submission) can be lead to interesting circumstances taking in mind the marginality of the district. 'Bride' was captured on the streets of Polish Krakow, the most popular tourist destination in Poland. You can see shiny women figure likely associated with pure innocence and beauty. However the environment of this commercial is a dirty underground, usually crowded with hurrying tourists. I found this total disconnection of the real life and advertisement very representative of contemporaneity.
The last image of series is a stop-motion made from 90s television commercial. The very first appearance of Wrigley chewing gum in Poland, Russia and Czech. People still remember the perfect smiles, tanned strength bodies of 'average people' from this video. This one had an exploding bomb effect regarding the fact that all the Eastern Europe suffered hard times in 90s... so 'average people' for sure did not look the same as on the screen.
To conclude I can say that for last 30 years advertisement images became a marker or our society: these are like satellites,— we got its distributed literally everywhere. The same faces, the same words, the same messages. So could not we say that these are one of the most common aspects of globalisation?
